todsgift-en - Commissariato Italiano Esposizione Universale di Shanghai 2010

Lucky Visitors to Italian Pavilion Awarded TOD’s Gift

From August 19 to September 2, 2010, the Italian Pavilion at the Shanghai Expo is treating visitors to a showcase of the ultimate in handcrafted Italian elegance with Tod's, the luxury leather products brand, in the glass laboratory of the pavilion. The twenty thousandth visitor to the Italian Pavilion each day will be awarded a TOD’s gift coupon valued from 3,500 to 15,000 RMB, usable at TOD’s shops across Shanghai.
Tod’s craftsmen, hailing from the Italian region of Marche, work within the Italian Pavilion’s ”The Making Of” room. Visitors can watch the entire process – from the cutting of leather to the intricate hand-stitching, all the way to the final luxurious polishing – take place right before their eyes. Tod's “Art of Italian Shoemaking” highlights the coveted Italian tradition of pure craftsmanship, which rests at the heart of the brand’s essence and is central to the idea of "City of Man," the theme of the Italian Pavilion.