The welcome staff will be wearing uniforms especially designed by Prada.

The uniforms have been created using faille and poplin stretch fabrics and combining bright colors - such as fuchsia, white, and steel gray - to convey a highly recognizable, modern and elegant look. The staff will carry the Prada’s unisex briefcase shoulder bags known as “piattine”, a classical style made of iron-grey “vela” fabric.

Theme - Commissariato Italiano Esposizione Universale di Shanghai 2010

City of Man

The philosophy behind the Italian participation in the Universal EXPO Shanghai 2010 will be the main theme of the exhibition and of the events which will animate the Pavilion in harmony  with the general theme of the exhibition ‘Better City, Better Life'.

In this context the Italian Pavilion will have to offer a display of Italy’s excellence in the sectors which contribute to an improvement of the quality of urban areas: ranging from engineering, urbanity, and architectural design to technological innovation, from infrastructures, social services and naturally, cultural events.

Theme Statement

The committee of experts to put Italy on stage at Expo Shanghai 2010