successotods-en - Commissariato Italiano Esposizione Universale di Shanghai 2010
30 Lucky Visitors to the Italian Pavilion Win Gifts from TOD’S
The TOD’S exhibition – ‘The Art of Italian Shoemaking’ – held within the Italian Pavilion’s “The Making Of” Laboratory at the Shanghai World Expo has concluded successfully. For fifteen days, TOD'S craftsmen made the brand's famous moccasins with rubber tips onsite, before thousands of visitors at the Italian Pavilion. They demonstrated the importance of hand-crafted work and selection of materials—the foundations for any acclaimed brand’s philosophy of producing high-quality and elegant products.