LOOK AND STYLE IN THE PAVILION

The welcome staff will be wearing uniforms especially designed by Prada.

The uniforms have been created using faille and poplin stretch fabrics and combining bright colors - such as fuchsia, white, and steel gray - to convey a highly recognizable, modern and elegant look. The staff will carry the Prada’s unisex briefcase shoulder bags known as “piattine”, a classical style made of iron-grey “vela” fabric.


Logo - Commissariato Italiano Esposizione Universale di Shanghai 2010

The Italy Pavilion for the Shanghai World Expo 2010 has been imagined as a container of the excellence of our country, to dialogue with an extraordinarily complex universe like present China.

From the architecture of the Pavilion to every element exposed in it, all must contribute to the enhancement of the very idea of Italy, giving a portrait as possible correct, accurate and easy to understand.

In this framework are particularly important the modalities used to represent our participation in this event. The logo we have committed to represent the story of the Italian pavilion is inspired by the architectural style of the project, using a typical Chinese culture: the wand, that can reach also a further level of reading, referring to the multiplicity of junctions and streets of the city.