cassina - Commissariato Italiano Esposizione Universale di Shanghai 2010

Cassina Brings the Art of Woodworking to the Italian Pavilion

Shanghai, September 27, 2010 – From September 17 to October 1, the Italian Pavilion welcomes the preeminent designer and manufacturer of contemporary furniture – Cassina – to craft their signature pieces from within the pavilion’s ‘The Making Of’ room. This exhibition will be an extraordinary opportunity for visitors to observe first-hand the superior workmanship and artistry that defines Made in Italy.

Over the course of the exhibition, Cassina craftsmen will demonstrate the production process for a number of world-class pieces from the “Cassina I Maestri Collection” designed by Charlotte Perriand (1903-1999): the Ventaglio table, the Refolo bench, and the Ombra Tokyo chair. Visitors to ‘The Making Of’ room will have the chance to see all hand-making phases – from the selection and transformation of raw materials, to the cutting and joining of oak slats – unfold before their eyes.

“We are delighted to welcome Cassina to the Italian Pavilion. The continuous pursuit of design innovation, quality and exquisite craftsmanship for which they are renowned lie at the heart of Italian design and the Italian lifestyle,” expressed Mr. Beniamino Quintieri, Commissioner General of Italy for the Shanghai World Expo 2010. “Italy’s centuries-long position at the forefront of design stems from reverence for our rich heritage and workmanship that fuses inspiration from the past with innovation for the future.”

The mastery and workmanship of wood essential to the production of all Cassina pieces is unique to the company’s heritage and expertise. Rooted in a strong tradition of woodworking, Cassina carefully selects and seasons on site the wood for each item of furniture. Techniques and methods are continually refined by research, innovation and experimentation, which are as fundamental as preserving the company’s values and artisan traditions.

The “I Maestri Collection”, of which the Charlotte Perriand pieces are part, features some of the most important designs by 20th century masters. Updated by Cassina with the latest materials and techniques, this exhibition encapsulates the blend of tradition and modernity that fills the Italian Pavilion and defines the Italian way of life.