History - Commissariato Italiano Esposizione Universale di Shanghai 2010


The 1930s

1937 – Paris, France
The 1937 Paris Exhibition with the theme ‘Art and technique of modern life’ is remembered for its splendid illumination and for the modern structures that embellished the city. The old Palais du Trocadéro was almost completely demolished to make way for the new Palais de Chaillot, designed by the architects Léon Azéma, Jacques Carlu and Louis-Hippolyte Boileau and decorated by Raoul Dufy’s enormous fresco L’histoire de l’électricité.
The Spanish pavilion exhibited Pablo Picasso’s masterpiece which had been inspired by the bombing of the city of Guernica by the Germans during the Spanish Civil war. 33 million people visited the Exhibition.

1939 -  New York, United States
The 1939 -1940 New York World Exhibition cost 155 million dollars and had 57 million visitors. The Exhibition called ‘Tomorrow’s World’ was held in a building in Flushing Meadows-Corona Park New York, on marshland that had been drained. The main theme of the Exhibition was International Co-operation but, in fact, it dealt with ‘new affinities’of ideas, forms and products for the consumer. The cultural inheritance of the Exhibition, which remained open for two consecutive summers closing in 1940, continued for a long time during the XX century, and helped to form and define American and the rest of the world’s post war commercial, cultural and political tendencies.