The welcome staff will be wearing uniforms especially designed by Prada.

The uniforms have been created using faille and poplin stretch fabrics and combining bright colors - such as fuchsia, white, and steel gray - to convey a highly recognizable, modern and elegant look. The staff will carry the Prada’s unisex briefcase shoulder bags known as “piattine”, a classical style made of iron-grey “vela” fabric.

Permanent Exhibitions - Commissariato Italiano Esposizione Universale di Shanghai 2010

Room 1 – Italy in motion

Old and new innovations that have kept Italy in motion for centuries display the continuity of Italian creativity
• A perfect working model of the Isotta Fraschini car, produced in 1923, remains the most luxurious car in history. The car was designed by Emilio Castagna and is valued at over US$5 million.
• The Aprilia motorbike that won the last Superbike Championship
• The Montante bicycle called ‘Shanghai Bicycle’ is specially designed for the Expo and combines classic Italian design with new innovative materials
Vibram® FiveFingers® shoes on display developed as a “barefoot alternative” that has thin, flexible soles designed in the shape of a human foot that provides positive health benefits by leveraging all of the body's natural biomechanics. They were named by Time Magazine as one of the best inventions of 2007.
Four masterpieces of modern art by Alberto Burri with an oil painting on canvas called ‘Ferro SP, 1961’, Giuseppe Capogrossi with an oil painting on canvas called ‘Superficie 335, 1958’, Lucio Fontana with a blue water painting on canvas called ‘Concetto Spaziale’ and Pietro Consagra with a welded orange painted metal sculpture called ‘Ferro trasparente arancio’.