Interviews - Commissariato Italiano Esposizione Universale di Shanghai 2010

Giovanni Ferrario
Giovanni Ferrario

"And the cement became transparent" - An interview with Giovanni Ferrario, Managing Director for Italcementi

How Italcementi supports the Commissioner General for the Shanghai World Expo 2010?

We addressed the adventure of Shanghai to confirm the innovative and creative dimension of Made in Italy, even in an area only seemingly "traditional", such as construction. The challenge of transparency has enabled Italcementi to provide the country our know-how and substantial research experience, as it had happened in the past with other important architectural projects.

A challenge that seemed difficult at the beginning ... Can the cement be "transparent"?

From the meeting with the architect Giampaolo Imbrighi began the need to identify, in a short time, a cost-effective and innovative solution to make the walls of the Italian Pavilion transparent. We have succeeded by developing a new "transparent cement, as a result of a "winning" experience in the field of research. Our researchers have launched a study to overcome the customary use of optical fibers, using special resins that interact with the natural and artificial light. In this way, the cement is able to filter the light and color from inside to outside and vice versa, with very surprising effects.

Is it therefore the first time you use this material? How was it possible to develop it?

This material was developed by Italcementi for the Italian Pavilion and for the first time in the world were used 240 tons in Shanghai. The building is covered for 40% of its surface by 3774 prefabricated panels made with the "concrete transparent. Our Group believes strongly in the value of research and innovation, investing resources and energy to the development of new products. In our laboratories in Bergamo and Paris, chemists, physicists, geologists and engineers are working daily to provide an innovative contribution to systems and technology in the perspective