All events

For the whole of the duration of Expo (1 May – 31 October) there will be numerous activities in the Italian Pavilion which will contribute to illustrate the philosophy behind our participation in the exhibition.

The agenda of events which will take place, not only in our pavilion but also in other areas inside the Exhibition Park and generally in the city of Shanghai, will be published in 2010.

The Italian Pavilion presentation - Commissariato Italiano Esposizione Universale di Shanghai 2010


Rome, 2nd April 2009 -The Commissioner General of the Government for Expo Shanghai 2010, Beniamino Quintieri, presented the Italian Pavilion to the Expo 2010.

On 2 April 2009, in Confindustria's Pininfarina Room, Commissioner General of Italy for Shanghai World Expo 2010, Beniamino Quintieri, presented the Italian Pavilion.

The meeting was attended by the Italian Foreign Minister Franco Frattini, the President of Confindustria Emma Marcegaglia, the Vice President for Internationalization of Confindustria Paolo Zegna, His Excellency Sun Yuxi, Ambassador of the People’s Republic of China in Italy.

Beniamino Quintieri:"This is a unique opportunity to bring out the unique qualities of our manufacturing industry and to promote our enterprises. As the first major international event after the phase that we are experiencing, the Expo 2010 will provide an opportunity for the raise of trade and a platform for identifying solutions to the financial crisis and new instruments of cooperation for the promotion of the economic development worldwide.  In 2010 in Shanghai it will be possible to understand if the actual period of recession is finished and how the world will be changed or could still change. Without forgetting that the Exhibition of 2010 is the real opportunity that Italy was waiting for a further and deeper penetration into the Chinese market".

Franco Frattini: "In the hopeful prospect of an improvement of the overall situation for 2010, the appointment of Shanghai is a challenge and an opportunity. In this light, it is essential that the main institutional and industrial actors contribute to the definition of a project full of stimuli and promises. And I am especially pleased to see how, in this direction, we are outlining an exemplary partnership between public and private sectors today documented by our meeting at Confindustria’s headquarters. It is significant that in addition to the collaboration already under his way with major public institutions and with the many departments directly concerned, many companies have already expressed a strong desire for involvement through concrete actions in support of the implementation of the Italian pavilion".

Emma Marcegaglia: “The Italian Pavilion at Expo 2010 in Shanghai is a unique opportunity to promote Italy and its productions. Our country has much to say to the world in this important occasion. Even before the pavilion is built and designed, Italian companies have already shown, in practice, their commitment and their abilities. Confindustria follows very closely the path to Expo Shanghai 2010 and believes it is a major vehicle for promoting the Expo 2015 in Milan. Our goal is to grow the Expo throughout the country. It will be a major driving force for the revival of our economy, it will be a strong drive for the Italian system and a unique occasion of visibility for the Made in Italy products and for the Italian companies, starting with SMEs ".