Interviews - Commissariato Italiano Esposizione Universale di Shanghai 2010

Francesco Forlenza
Francesco Forlenza

A company into the future. An interview with Francesco Forlenza, Chairman of Olivetti

What were the motivations of your sponsorship to the Italian Pavilion?
Active participation in this project is particularly dear to us for two reasons: first, the story of Olivetti and the commitment from the same Adriano Olivetti in improving the quality of life through the investment on environmental and cultural heritage are in line with the Expo conductor theme: Better City, for Better Life.
The other motivation is due to the actual Olivetti company as we are projecting into the future, presenting more and more as a solution provider both for the world of small and medium businesses and large corporations. It is in this spirit that we approached the project for the Italian Pavilion, sharing the needs in terms of IT equipment, providing the latest products, new notebook systems and multifunction digital info screen, "smart".LCD screens.
In addiction to the supply of products, we have managed the whole process of installation and maintenance service that guarantees for the duration of the event from May to October. ?Olivetti has had for many years a presence in China and specifically in the banking sector where it maintains a market share of nearly 70% within the specialised terminal segment.
Do not forget that of 350 million of revenue for Olivetti in 2009, 50 percent was made out of Italy: in the main European countries and South America, where we also keep a very high awareness

What is the Olivetti’s reality today?
The traditional Olivetti’s activity and focus on production and marketing of hardware products: copying, printing, fax systems, automation of retail outlets specialized terminals for banking, postal, transport, etc.
The new challenge is to extend the scope to the world of services, software and applications that use devices in our portfolio offer but also the hardware of third party companies.