LOOK AND STYLE IN THE PAVILION

The welcome staff will be wearing uniforms especially designed by Prada.

The uniforms have been created using faille and poplin stretch fabrics and combining bright colors - such as fuchsia, white, and steel gray - to convey a highly recognizable, modern and elegant look. The staff will carry the Prada’s unisex briefcase shoulder bags known as “piattine”, a classical style made of iron-grey “vela” fabric.


Call for Tenders - Commissariato Italiano Esposizione Universale di Shanghai 2010

CALL FOR PAPERS FOR THE ITALIAN PAVILION WORLD EXPO 2010 SHANGHAI FOR IDEAS AND PROJECTS

Published: 2nd January 2008 - Deadline: 14th March 2008

CALL FOR PAPERS FOR THE ITALIAN PAVILION WORLD EXPO 2010 SHANGHAI FOR IDEAS AND PROJECTS [.pdf 188 kb]

The European Call for Papers for the basic design of the Italian pavilion was published on 2nd January 2008.The deadline for presenting projects 14th March 2008
The winner of the competition receives a prize of €50.000. The two runners up get €10.000 and €5.000 respectively.
An estimated cost is between €300.000 and €600.000 depending on the construction, for which a maximum of €10.000 can be spent.
 

The Commission of Judges
The Commission of Judges which is presided over by the Italian Commissioner Beniamino Quintieri, is made up of:

  • Prof. Engineer  Agostino La Bella, head of the Faculty of Engineering at the University of Rome Tor Vergata, with the right to vote.
  • Prof. Architect Franco Purini, Lecturer at the Faculty of Architecture at the University of Rome ‘La Sapienza’, with the right to vote.
  • Consultant Gaetano Caputi, Head of the Administrative Office at the Ministry for Infrastructure, with the right to vote.
  • Prof. Architect Carlo Mezzetti, Lecturer at the Faculty of Architecture at the University of Percara’ G. D’Annunzio’, with the right to vote.
  • Dott. Stefano Bergesio, Administrative Executive at the Commissariat, as secretary, without the right to vote.
  • Architect Arrigo Leonetti, as a substitute component

 
Italy’s Pavilion
The pavilion will have to show the best of Italy’s quality of life in urban areas and represent, from an aesthetic viewpoint, the Italian style and values in relation to the Chinese context. Modern Italian Engineering, Architecture and design techniques will be highly appreciated; eco building techniques with avant-garde materials and technology.

The BIE states that all European structures must be provisional. However, at the end of the exhibition the Chinese Authorities expect the structures to be dismantled and reconstructed, on a reduced scale, in another area. This has to be taken into account when elaborating a new idea.

The area of the exhibition is in the Pudong district, and the Italian pavilion inside is in section C, together with the national European, American and African pavilions and the international organisations. Section C is situated on the banks of the river Huangpu, near the Nampu bridge which separates section C and B. The Italian pavilion is in a privileged position and is very visible from the river and from the ancient districts of Shanghai on the opposite bank.

The area assigned to Italy is 6.000m. The area allowed goes from a minimum of 60% to a maximum of 80% of the area available. Maximum height is 20m. Apart from the exhibition space allowed, the pavilion must contain an area reserved for: promotional
events, conferences, multimedia activities, information, bars and restaurants, shops, offices, store rooms, toilets and all the necessary structures for activities which allow the pavilion to run smoothly.
 

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