LOOK AND STYLE IN THE PAVILION

The welcome staff will be wearing uniforms especially designed by Prada.

The uniforms have been created using faille and poplin stretch fabrics and combining bright colors - such as fuchsia, white, and steel gray - to convey a highly recognizable, modern and elegant look. The staff will carry the Prada’s unisex briefcase shoulder bags known as “piattine”, a classical style made of iron-grey “vela” fabric.


Permanent Exhibitions - Commissariato Italiano Esposizione Universale di Shanghai 2010

Room 4: I-Tech

The room displays Italy’s latest innovations and green technologies, many of which are related to the Expo theme of better life, better city
HY-KERS: Ferrari’s first hybrid car to be exhibited in China. The pioneering experimental hybrid vehicle addresses important environmental issues (it is 35% more fuel efficient) to drive forward the concept of better life, better city. Fast, high-performance, luxurious and environmentally friendly.
Italian car-maker Fiat will also display its hybrid Fiat 500 - painted by artist Roger Pfund and auctioned off to raise money for the 2008 Sichuan earthquake victims
• The classic Vespa by Piaggio, seen in the movie ‘Roman Holiday’, will be showcased alongside Piaggio’s MP3, its latest hybrid electric scooter
• A giant ‘joint’ of the MOSE system, a mobile dam used to control water levels and avoid floods in Venice
Street-cleaning and garbage collecting robot from the Sant’Anna School in Pisa, in collaboration with ST Microelectronics
• The hi-tech suit that the Italian motorcycle world champion Valentino Rossi wore when he won the championship in 1999

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