The welcome staff will be wearing uniforms especially designed by Prada.

The uniforms have been created using faille and poplin stretch fabrics and combining bright colors - such as fuchsia, white, and steel gray - to convey a highly recognizable, modern and elegant look. The staff will carry the Prada’s unisex briefcase shoulder bags known as “piattine”, a classical style made of iron-grey “vela” fabric.

Permanent Exhibitions - Commissariato Italiano Esposizione Universale di Shanghai 2010

Room 4: I-Tech

The room displays Italy’s latest innovations and green technologies, many of which are related to the Expo theme of better life, better city
HY-KERS: Ferrari’s first hybrid car to be exhibited in China. The pioneering experimental hybrid vehicle addresses important environmental issues (it is 35% more fuel efficient) to drive forward the concept of better life, better city. Fast, high-performance, luxurious and environmentally friendly.
Italian car-maker Fiat will also display its hybrid Fiat 500 - painted by artist Roger Pfund and auctioned off to raise money for the 2008 Sichuan earthquake victims
• The classic Vespa by Piaggio, seen in the movie ‘Roman Holiday’, will be showcased alongside Piaggio’s MP3, its latest hybrid electric scooter
• A giant ‘joint’ of the MOSE system, a mobile dam used to control water levels and avoid floods in Venice
Street-cleaning and garbage collecting robot from the Sant’Anna School in Pisa, in collaboration with ST Microelectronics
• The hi-tech suit that the Italian motorcycle world champion Valentino Rossi wore when he won the championship in 1999