History - Commissariato Italiano Esposizione Universale di Shanghai 2010


Year 2010

2010 – Shanghai, China 

The 2010 Universal Exhibition will be held in Shanghai from 1st May to 31st October with the theme ‘Better City, Better Life’. It will be the perfect occasion to explore the potential of cities in the 21st century, an important moment to discover the evolution of urban centres and the concept of civilization on our Planet. 200 nations and international organisation are taking part and over 70 million visitors are expected. Expo Shanghai will be an international event of extraordinary magnitude with a record number of participants ever before seen in the history of Universal Exhibitions. The Logo, designed by Honggeng, represents two parents holding their child. The figure also recalls the Chinese ideogram (which means world), the most ancient of all the oriental languages with this meaning. The colour green symbolises the vitality and creativity of the Chinese people.