All events

For the whole of the duration of Expo (1 May – 31 October) there will be numerous activities in the Italian Pavilion which will contribute to illustrate the philosophy behind our participation in the exhibition.

The agenda of events which will take place, not only in our pavilion but also in other areas inside the Exhibition Park and generally in the city of Shanghai, will be published in 2010.

The Italian Pavilion presentation - Commissariato Italiano Esposizione Universale di Shanghai 2010


28th January 2010, Shanghai - Italy has long been known as the world fashion hub, while most of the inventions of our modern world are Italian or discovered by an Italian.


Just think of the telephone, invented by the Antonio Meucci; the radio, invented in Bologna by Guglielmo Marconi; the battery, invented by Alessandro Volta; the electric engine, developed by Galileo Ferraris; or the internal combustion engine invented in 1853 by two Italian technicians, Eugenio Barsanti and Felice Matteucci, 30 years before the German Daimler and Benz did, or the coffee machine by Alfonso Bialetti, even now the world top brand in his field.

Italy has a long tradition of high tech development that changed our life: from the helicopter by Enrico Forlanini, to the scooter by Corradino D'Ascanio after World War II, the first personal computer created by Pier Giorgio Perotto for Olivetti and today still exposed in New York as a design and technology masterpiece.

A lot of high level technology is Italian: the first pre-paid phone card, which changed the way to use cell phomes, was developed by Mauro Sentinelli, head of Telecom Italia. Or the MP3 musical format, created by Leonardo Chiariglione, chief engineer at Telecom Italia Lab, or the first microprocessor invented by Federico Faggin in 1970 for Intel.

The very long list of Italian amazing inventions also includes top scientists as Enrico Fermi, the Italian physicist who developed the employment of the atomic energy, and Giulio Natta who created plastic (polypropylene) revolutionizing our consumer society.

Every year Italy produces a lot of innovative products. To tell the Chinese public this different Italy, the Italian Commission and the Italian Ministry of Administration and Innovation launched the project “Italy of Innovators” to bring to the Shanghai World Expo 2010 the most innovative Italian aspects. The Exhibits will be showcased at the Italian Pavilion from 15-30 July 2010. An “Italy of Innovators” contest has been staged to select the winners in June 2009.

Antonio Cianci, Advisor of the Ministry of Innovation, said at the presentation, “Nowadays most of the products on the market are Made in China, however, many of the innovations are still Thought in Italy. Strong of that awareness, Italy will unveil at the Expo Shanghai 2010 the ‘Italy of Innovators’ to share with the host country Italian technical excellence”.

“Italy is famous in China for the design expertise, for luxury products and for the Italian lifestyle” says Maria Assunta Accili Sabbatini, Secretary General of the Italian Pavilion at the World Expo Shanghai 2010, “our objective is to present to Chinese a different Italy: a world leader in many high tech industries and a producer of state-of-the-art technology”.

Mr. Cianci added, “A recent research on 1000 products showed that Italy is the world leader on 30% of it. Now, Italy is a country with a lot of innovations in many fields of technology. China has achieved top level technical excellence. Combining Italian creative innovative ideas and Chinese technical expertise we can create a future of innovative development trend”.

Ms. Accili also said, “The event is the first step to promote and give visibility to Italian innovation and technology; together with many other events organized by the Italian Commission for the Expo 2010 we will showcase the best of Italy to enhance our country’s excellences”.